Returning to School to Become a Psychiatric Nurse Practitioner

Running head: RETURNING TO SCHOOL TO BECOME A PSYCHIATRIC NURSE 1 Returning to School to Become a Psychiatric Nurse Practitioner Denyse Collins University of South Alabama RETURNING TO SCHOOL TO BECOME A PSYCHIATRIC NURSE Returning to School to Become a Psychiatric Nurse Practitioner Introduction There is great benefit and reward in returning to nursing school. Returning to nursing school has a positive, transformative, and life-changing effect.This essay will explore factors contributing to nurses returning to school, barriers that returning nursing students might face, 2 support required for successful completion, and my plan for a successful outcome in becoming a Psychiatric Nurse Practitioner. Discussion Nursing is a career that continues to demonstrate long-term demand. It can improve job security and provide long-term security. In some Oregon hospitals (I reside in the state of Oregon), the minimal educational requirements for Registered Nurses will soon be the Baccalaureate de gree. Accordingly, the American Association of Colleges of Nursing recognizes the Bachelor of Science degree in nursing as the minimal educational requirement for professional nursing practice† (Blais & Hayes, 2011, p. 4). Nurses returning to school learn more about the profession they’ve chosen. Delightfully, this may result in a change of perspectives of their previously conceived ideas of the meaning of nursing, the world around them, and themselves. Education enhances self-confidence and one’s sense of purpose. Being able to say, â€Å"I did it! † provides a great sense of accomplishment.In addition, returning to school helps one to improve computer skills, writing ability, and organizational skills. â€Å"Although RNs felt they returned to school as skilled, knowledgeable and professional practitioners, they reported growing beyond their expectations in areas of knowledge and professionalism, which they felt led the to become more effective change ag ents and patient advocates†(Orsolini-Hain, p. 1). RETURNING TO SCHOOL TO BECOME A PSYCHIATRIC NURSE 3 Finding the time to devote to school and studies is a major concern for nurses returning to school.Distance-based and on-line programs aren’t easier or less intensive than a traditional school setting. Managing time for study, work, family, self-care, and maintaining a home and garden, can be a real balancing act! Finding money for school may also complicate matters. There are several financial aid sources. Some of these are tuition reimbursement from employers, scholarships, and federal grants and loans. The adage â€Å"it takes a village,† can be (humorously), applied to the support one needs to be successful, in returning to, and completing school.While it is not a requirement of success, having the support of family, friends, professors, and classmates, greatly enhances the educational experience and creates comfort and ease during times of stress. My persona l plan for success in completing the Psychiatric Nurse Practitioner program includes time management and organization in regard to study and preparation, becoming proficient in computer skills as an on-line learner, maintaining self-care, and continuing to take pleasure in the process of returning to school.Conclusion The benefits of returning to school, for a higher nursing degree, are enormous. They are both tangible and intangible. One can improve their status in the job market, attain greater degrees of autonomy, and experience the thrill of knowing one has achieved their dream. Furthering one’s nursing education enhances one’s career and nourishes a sense of self-worth and purpose. The end result is enhanced quality of life for one’s self and one’s nursing practice, which in turn, benefits others, and ultimately makes the world a little better place.RETURNING TO SCHOOL TO BECOME A PSYCHIATRIC NURSE 4 RETURNING TO SCHOOL TO BECOME A PSYCHIATRIC NURSE References Blais, K. K. , & Hayes, J. S. (2011). Professional nursing practice: Concepts and perspectives (6th ed. ). Upper Saddle River, NJ: Pearson. Orsolini-Hain, L. (2008). What’s all the Fuss? Working towards a Baccalaureate or Graduate Degree in Nursing. Retrieved from http://www. nsna. org/careercenter/fuss. aspx 5

Margaret Thatcher: Creating a Neoliberal Culture Essay

Margaret Thatcher had a resounding career as a Prime Minister in Britain. She was loved and hated for her strong handed nature to politics. She drove down unemployment and brought Britain out of a recession through utilizing neoliberal policies. Thatcher increased the power of the private sector with a reduction of government regulation and privatization of public facilities. She took charge at creating a culture that was focused on the individual. Lastly she battled any unions, which sought to challenge the neoliberal values she was fostering. In order to claim Margaret Thatcher as a neoliberal, a solid definition of neoliberalism is needed. The ideology of neoliberalism is grounded in individual freedom. In order to achieve this, neoliberals ask for a system of government that is minimal. There should be almost no regulations that aim at restricting an individual’s freedom (Hall 2011 11). This allows people to act as free agents in accordance to their personal aspirations. To supplement this goal there is a desire for open, competitive and unregulated markets. State-led social engineering must never prevail over corporate and private interests.(Hall 2011 10-11) Capitalism as a market system provides freedom from state intervention and social collectivities. Stuart Hall states how Neoliberals see this â€Å"as the optimal mechanism to social-economic development,† (Hall 2011 11). They want to provide equality of opportunity and understand that this has a propensity to create inequality. This inequality is seen as a necessary evil in the creation of freedom, and ask that government not make any attempts to ameliorate the gap between people. The government’s role comes to the provision of securing the freedom of the people it sees over (Hall 2011 11). It does this through various things such as state guided military, police force, and law that protects private contracts. These state facilities protect the individuals and allow them to operate within the state. Neoliberalism is an ideology that acts to create individuals free to make choice and to succeed or fail by them. One of the main facets of neoliberalism is the reduction of government to  minimal levels. When Margaret Thatcher took office in 1979 she was determined to separate herself from the more socialist values of past leaders. Thatcher immediately sought to reduce power of the government in the private sector through flotation of government owned facilities. There where a series of small sell offs and then in 1984 the privatization of British Telecom proved hugely successful at reducing public debt. Then in 1987 opened the floodgates with the privatization of British Airways, Rolls-Royce, British Airports Authority, and later British steel (Hall 2011room and Sylvia 2011). After this Thatcher also was able to privatize British oil companies. She even privatized utilities such as water and electricity (Moore 2011). Besides the privatization of organizations, she also removed regulations on private corporations. The fair wages resolution created a wage floor that restricted the ability of corporations to pay competitive wages (Robertson 1986 288). In 1983 the government removed this resolution, opening a large gap in this wage floor (Robertson 1986 288). The Employment Act of 1975 gave workers the ability to submit low wage claims for government arbitration. Thatcher removed this with her updated Employment Act of 1980 (Robertson 1986 286). She was even willing to work around the law to increase the power of corporations When unable to make reparations to council law on minimum wages, she introduced the Young Workers Scheme (Robertson 1986 287). This grated subsidies to employers who paid less then legal minimum wage to workers 18 and younger (Robertson 1986 287). After the YWS was phased out she continued to avoid law with the New Workers Scheme (Robertson 1986 287). She provided government subsidies of  £20 to workers between the ages of eighteen and twenty who were paid less than  £80 per-week (Robertson 1986 287). This allows corporations to set prices lower than legal and incentives workers to take those positions. Along with increasing the strength of the private sector, Margaret Thatcher wanted to change British culture to be more in line with neoliberalism. She did this by promoting individual values and the reduction of state dependency. In Thatcher’s own words, â€Å"There is no such thing as society. There is only the individual and his family,† (Hall 2011 11). One of the first things she did was instate the Enterprise Allowance Scheme (Robertson 1986 288). This replaced employment benefits by giving  £40 a week to 65,000  people and then a  £1000 if they start their own business. This promotes individuals to create their own solutions in an economic environment that was riddled with unemployment. She then went on to make unemployment even less appealing by cutting benefits offered to real values not seen since 1951 (Robertson 1986 288). Thatcher had even raised the idea of refusing supplemental benefits to youth who didn’t register for jobs or job training, but had to back off when faced with accusation that this would be tantamount to conscription (Robertson 1986 289). These reforms had the effect of raising self-employed citizens to ten percent, declared by Britain’s Department of Employment (Jenkins 2007 164). Britain’s rank in economic freedom and entrepreneurial welcome has risen from 15th in 1989 to 1st in 1990 (Jenkins 2007 164). The above references show that Thatcher was trying to, and in many ways succeeded in creating a culture of individualism and self responsibility in Britain A source of resistance to the culture she had created was worker unions. Margaret Thatcher goes on to dismantle union power and stands cold faced and firm against any resistance they show. There are several key years in Thatcher’s battle against unions. In 1980, 1982, and 1984 there were a series of acts that undermined union economic and political power (Robertson 1986 286). The Employment Acts in 1980 and 1982 served to strip legal rights from unions such as secondary picketing and sympathy strikes. In 1982 there was an act that relaxed rules to unfair dismissal. What it did was to exempt small businesses from rules that enabled workers to file unfair dismissal claims if they had less than two years of service (Robertson 1986 286). She even went to try and extend this exemption to all business in 1985 (Robertson 1986 286). In response some unions organized strikes to confront Thatcher’s crackdown. The most well known attempt was the miners’ union organizing a strike that lasted for over a year (Moore 2011). Throughout this Thatcher did not relent any of her conditions or regulations. In the end the union gave in and the strike broke (Moore 2011). Throughout her time in office the yearly money lost to days of strike fell from 29.5 million to 1.9 million (Moore 2011). Margaret Thatcher drove union membership down sixteen percent between I979 and I984 (Robertson 1986 287), showing that she was further driving Britain into  Neoliberal ideals Some people have suggested that Margaret Thatcher’s assault on government and claimed her to be as far right as libertarian. The previously stated quote â€Å"there is no such thing as society. There is only the individual and his (sic) family,† (Hall 2011 11) is a radically right saying people could point towards. Also her privatization of essential goods and services such as water points towards a far right standpoint. The difference between neoliberal and libertarian mainly comes down to degree. This means that both are right aligned, holding a focus on freeing of people and reducing government. It should be held that Margaret Thatcher is not as far right as libertarian. Though she took Britain along with her in a huge sweet politically in that direction, she held some key businesses as private for the benefit of Britain’s economic well being. She also did not really undermine the post-war welfare consensus. She retained such public sector giants as the NHS, British Rail, the Post Office (Jenkins 2007 162). These could have been privatized, but it was held that doing this could hurt Britain economically. A libertarian would have to cut these as they are not seen as being responsible to the state. She also kept the structure of social welfare and benefits (Jenkins 2007 162). Though she did restrict funding and brought it down in degree, a libertarian would have eliminated such state run benefits For these reasons Thatcher is politically right, but not to the degree of libertarianism. Margaret Thatcher’s career as a Prime Minister in Britain was controversial at best. She took to neoliberal values to drive down unemployment and foster economic profit in Britain Thatcher stripped the public sector of many of its organizations and then cutting government regulations to increase the power of the private sector. She sought to create a culture in Britain around the individual and their responsibility to their own success. She also broke down unions as they stood to fight against the neoliberal culture she had created. This is why Margaret Thatcher is a neoliberal. References Robertson, David. 1986. â€Å"Mrs. Thatcher’s Employment Prescription: An Active Neo-Liberal Labor Market Policy† Journal of Public Policy. 6: 275-296. Groom, Brian. And Pfeifer, Sylvia. 2011. â€Å"Privatisation defined Thatcher era.† http://search.proquest.com.ezproxy.lib.ucalgary.ca/docview/909517457 (November 21, 2012). Hall, Stuart. 2011. â€Å"The neoliberal revolution: Thatcher, Blair, Cameron – the long march of neoliberalism continues.†Soundings. 48: 9-27. Moore, Charles. 2011. â€Å"The Invincible Mrs. Thatcher.† http://go.galegroup.com.ezproxy.lib.ucalgary.ca/ps/i.do?id=GALE%7CA276179927&v=2.1&u=ucalgary&it=r&p=AONE&sw=w (November 21, 2012). Jenkins, Simon. 2007. â€Å"Thatcher’s Legacy.† Political Studies Review. 5: 161-171.

Virtual Business Solution

Virtual Business Solution' is a large touch screen products industry in Australia. We are a three years old company with 100 employees split into specialized teams for maximum efficiency. We are based in Brisbane and offer our providing quality products, including tablet, smartness and laptops all across Australia.Aim to expand our business internationally in order to live up to the ‘solution' aspect of our company name, but in order to do so we must first develop our brand within Australia. 2 Analysis of Issue McKinney & Company (2014) propose lean management is described as Focus on the delivering the maximum of value, trust and enable the team to organize their operation, implementing a continuing improvement culture and with a shared vision. Companies reduce returns from years of cost cutting. Managing vendors now consumed many of the gains from outsourcing.Products, were no longer ‘low price', ND Just can't keep it low. Because of keeping up with latest IT technology , and causing barge issue(David J, Feb. 2014, Para. 2). However IT technology is required, on finding ways to do things better, including management. Issues in maximizing customer satisfaction, is a challenge for many companies. The problems were avoidable, however underlying causes went unaddressed, and negative affect to customers. Consistency is the key to making customers happy, which is the aim of this organization.Research by McKinney & Company (2014) suggested that evaluating he customer Journey is 30% more predictive of overall customer satisfaction than individual touch points, which makes increasing customer satisfaction easier to do. Even more importantly, Seeking, T (2013) suggest that improved satisfaction leads to increased customer loyalty. Loyal customers are likely to retain our service and recommend our service to others, thus increasing our customer base and generating more business. By focusing on its strengths, its key customers, and the underlying values they n eed. But, focusing employee is also managers' Job.When an employee is n unwell condition, it can cause decrease in value efficiency to customers. â€Å"Reducing Work Related Stress† (2014) suggests unhealthy levels of stress can also affect work colleagues, the local manager as well as the person's family and friends. Research by McKinney & Company (2014) suggested that work-related stress cause by 3 factors; high professional demand, low control and low social support. Means that stress is more likely in large companies than small ones. Stress small organization dropped from 56% to 46%, where large companies 67% dropped to 54%.Proofed management ere cause of stress. The organizations that work efficiently can provide them support mechanisms so that they can truly master their work. Furthermore Dunn. F (2014) suggested that good relationships in workplaces, prevents stress. When the employees are happy with what the manager does, understand his or her challenges and participa te actively in solving the problems, the manager will have less stress. 3 Conclusion BBS is such a vendor. It serves its clients as a trusted ally, providing them with the loyalty of a business partner and the economics of an outside vendor.

Financial Management Individual Work Week 1 Coursework

Financial Management Individual Work Week 1 - Coursework Example Thus, Repo Mens returns are expected to move counter to the economy (Brigham & Ehrhardt, 2013). The risk of 2–stock portfolio is 3.3% while the stand-alone risk of Altas Inds. is 18.8% and Repo men is 13.4%. This is because of diversification of stock , which implies that most of the risk contained in the stock was unique to such companies. Portfolio effect should affect the way investors think of individual stock because the risk of individual stocks contain both market and diversifiable risk. In a well-diversified portfolio, there is elimination of diversifiable risks leading to risk reduction of the overall portfolio (Hampton, 2011). (2.) If you decided to hold a 1-stock portfolio and consequently were exposed to more risk than diversified investors, could you expect to be compensated for all of your risk; that is, could you earn a risk premium on that part of your risk that you could have eliminated by diversifying? Answer: See Ch 02 Mini Case Show Beta is the market risk. Beta of more than 1 such as that of Alta has higher returns. Repo Men has the lowest beta, which is negative, thus the lower returns than T-bill that are risk free and has zero beta. T-bill has no risk and thus has a beta of zero (Hampton,

Design Thinking Research Paper Example | Topics and Well Written Essays - 2000 words

Design Thinking - Research Paper Example Typically, design thinking happens to be a great method for practical and creative resolutions to problems as well as for creating solutions. This mostly happens in an effort to improve the future with regard to the particular product or service (Rowe, 1987). It is an aspect of a kind of thinking focusing specifically on a solution to a particular problem. In this regard, a design thinker is found to be considering the prevailing and future conditions as well as the parameters of the particular problem. In such a case, alternative solutions are usually explored simultaneously (Rowe, 1987). This form of thinking mostly occurs within the built or the artificial environment, usually as artifact (Cross, 1982). Design thinking is based on various thinking theories such as dualism, relativism, subjective knowledge, procedural, knowledge, observation and reflection, and concrete experience among other. The dual process theory for instance gives an account of the possibility of an action occurring in two distinct ways. The critical thinker can make use of this theory to perceive the course of an action as leading to two possible and different outcomes. These outcomes may include an adverse result and good results concurrently or two good outcomes could result. An instance is a case the designing and production of a product would contribute to the desired solution, but at the same time lead to adverse issues like environmental pollution. A combination of more than one thinking theories, usually occurs during design thinking (Paivio, 2001). A standard design thinking process (Fig.1)is often incorporated to ensure success The steps illustrated in figure 1 may however differ significantly as explained further in the paper. The illustration only shows the basic steps that should be incorporated in the course of design thinking process. The application of Design

Movie Application Paper - The Kingss Speech Essay

Movie Application Paper - The Kingss Speech - Essay Example The paper "Movie Application Paper - The Kings’s Speech" discovers the film called "The Kings’s Speech". The inspirational film presented the tribulations and challenges faced by King George VI, known as Bertie to the royal family. Bertie has been afflicted with a speech stammer, making it tremendously difficult to make a public announcement or speech to the nation. To make matters worse, the expectations posed by his ascendance to the throne were drastically heightened given the power and responsibilities exemplified by including the need to make public announcements and thereby, conquer his fear for public speaking. In this regard, the movie would be used to identify interpersonal conflict by citing relevant situations and linking these to concepts noted in Floyd’s (2009) book entitled Interpersonal Communication: The Whole Story. Floyd (2009) defined interpersonal conflict as encompassing the following elements or characteristics: manifesting an expressed stru ggle, occurring between two independent parties, presence of incompatible goals, arising from scarce resources, in conjunction with some form of interference. Using the definition, the eminent interpersonal conflict manifested in the movie, The King’s Speech as are follows: First and foremost, the existence of an expressed struggle in terms of capacities for public speaking due to the speech stutters that afflicted the main character, King George. For example, in the introduction, Bertie (then the Duke of York) was asked by his father. to deliver a speech in front of the public and his anxiety and deep struggle to achieve, a seemingly simple goal, drastically failed. Secondly, the interpersonal conflict existed between several parties: Bertie and his father (due to his inability to deliver a speech); Bertie and his brother (when Edward decided to abdicate the throne to marry to a divorcee) and he then had no other option except to assume the throne despite his speech impediment; Bertie and Lionel Logue, the Australian speech therapist, who was contacted by then Duchess of York, to help in overcoming the stutter but was initially perceived by Bertie with apprehension in terms of the ability to address his dilemma; and the cohorts of the monarchy who opposed and questioned Logue’s ability to improve King George’s speech impediment. Third, the presence of incompatible goals was also eminent from the start when the goal of the father was to encourage and train Bertie to overcome his stutter, to his perce ived exasperation and inability. Since he always knew that in the event of his father’s death, his brother Edward would be crowned the next monarch, it was beyond his comprehension when Edward’s goal to marry Wallis Simpson was given precedence. Finally, some form of interference was manifested when King George’s advisors found that Logue was not a licensed speech therapist and should therefore be prevented from continuing his services. There was another situation of interference when apprehension and lack of confidence to Logue and himself, initially prevented then Duke of York to pursue with the speech therapy sessions to be held at Logue’s home. Applicability of Other Interpersonal Conflict Concepts

Ehics Essay Example | Topics and Well Written Essays - 1250 words

Ehics - Essay Example Active euthanasia requires some direct action which leads to death. There is not a withdrawal of life-support systems, but some affirmative action which speeds up or results in a person's death. The important point is that this type of euthanasia is done to a person who would otherwise die of natural causes. In this way, the death is sped up rather than caused. It is also important to note that active euthanasia is not the same as a mercy killing. A mercy killing occurs when the patient is unable to direct another person. In the active euthanasia situation, by contrast, the patient is aware of what is happening and is able to direct the acts of euthanasia. Thus, the patient agrees to this course of action. There are no questions as to the patient's intent. In sum, active euthanasia is the speeding up of a person's death. This person consents to the euthanasia and would, in any event, die of natural causes. There are many arguments in support of this particular type of euthanasia. As an initial matter, both common people and medical professionals argue in large numbers that prolonging a terminal illness causes unnecessary pain and suffering for the patient and for the patient's friends and family. As mentioned, the person is going to die. Why, then, should we as a moral society force these types of patients to suffer extreme physical and emotional pain Would it not be more ethical to relieve them of this pain, and cut short the trauma and the mental torture Another argument in support of active euthanasia is the stress caused to the family of the patient. There is certainly emotional pain; in addition, there may be many financial problems, too. Advanced medical care is expensive and health insurance is not always available or adequate to cover all of the medical expenses. In addition to the arguments dealing with the pain, suffering, and financial burdens associated with prolonging a terminally ill patient, there are also arguments that focus on the dignity of the patient. This is not the same thing as pain and suffering. The dignity refers to a patient's right to decide his own future. It is the patient's body, his illness, and it is presumptuous and authoritarian to take away a patient's right to determine his own treatment and fate. A patient is a free human being, and as such has the right to reject medical advice or to demand the onset of death or the withdrawal of life-sustaining medical treatments. This type of argument, however, assumes that the person is rational and not suffering from a mental illness. A final type of argument in support of active euthanasia is concerned more with society than with an individual patient or his family. There is an argument that medical resources are limited, often expensive, and that it would be foolish to waste these resources on patients who are going to die anyway. Why allocate precious resources to a losing situation when they might be better and more effectively used on other patients In sum, there are many arguments in favor of active euthanasia. First, this practice can relieve the patient of pain and suffering. Second , it can relieve his family from emotional pain and possible financial disasters. Third, this is a personal and private decision which should be made by the individual patient. Finally, it is foolish to waste precious medical resources on pati

Summary and Response Essay Example | Topics and Well Written Essays - 500 words - 1

Summary and Response - Essay Example Malcolm X and his peers did not join the army because of the racial tensions between themselves and the whites. Whether or not these young African Americans were wearing these suits to be unpatriotic or to just have fun is the riddle of the Zoot. The working class of African Americans’ plight consisted of low paying, dirty, and dead end jobs which did little to inspire hard work. Many did work hard, while some like Malcolm X turned to illegal methods to make money. Either way, working class or criminal, to go out and have fun in a Zoot suit, with conked hair gave young people a way to relax. The use of Malcolm X to examine the riddle of Zoot by the author is an interesting choice. Whereas there are other famous Zoot suit wearers of the time who did not denounce their actions, Malcolm X scoffed as his days in a Zoot suit. Malcolm X seemed embarrassed by his days in a Zoot suit. This could be as the author suggested as shame because of his conversion to Islam, but in reality the opinion of this author is Malcolm X was ashamed of having fun when so much work needed to be done to advance his people. He must of thought about all the wasted time spent in jail, dancing at Roseland, and wearing his Zoot suit in his youth. If Malcolm X would have converted to Islam earlier or started to spread his message sooner, history could have been changed. This author thinks that Malcolm X felt that he wasted his youth and mourned his lost time. What Malcolm X did not realize is his Zoot suit days helped shape his views as much as his conversion to Islam. The injustices he saw, the injustices that forced him to turn to crime helped form his personality. These shameful memories helped Malcolm X become one of the greatest leaders of our time. During these times he was kid being shaped by his environment. Before learning the disciple of

Pursuasive Essay Example | Topics and Well Written Essays - 750 words

Pursuasive - Essay Example Even then, he chose his words carefully by calling this phenomenon, ‘global climate change.’ In 1997, the Kyoto Treaty, which has now been signed by more than 160 countries, is, to date, the most comprehensive global effort to decrease CO2 emissions. Though the agreement was signed by the U.S. and then President Clinton consented to decrease greenhouse emissions in the U.S. by 40 percent, it has been dismissed by the Bush administration and has yet to be ratified by the U.S. CO2 greenhouse gases have since increased in the country that produces well more than any other (Melinin, 2005). Unfortunately, the country that causes the most harm is lead by a person that seems to have ‘cause the most harm’ as his calling card. The solution to automobile emissions may lie in alternative fuels. Promising future alternatives to crude oil, vegetable oil can be substituted for diesel fuel while ethanol is an effective gasoline additive. Brazil began converting to ethanol in the 1970’s and today does not import a drop of oil. Britain and other countries of Western Euro pe are following suit. Iceland is already well on its way to becoming the first nation to generate its power needs by means of hydrogen fuel-cells and France is leading the way in building nuclear power plants (â€Å"Alternatives to Oil†, 2002). The scientific community agrees that global temperatures are rising due to the burning of fossil fuels which are damaging the protective atmospheric Ozone layer by changing its composition. Human pollution is changing the climate of our earth and has increased global warming in the past half century. The film by Al Gore An Inconvenient Truth is pointed directly at citizens and politicians of the U.S. who, for reasons unknown to Gore and the rest of the civilized world, are either unaware or deny global warming exists except in the mind of liberal environmentalists. To this end, Gore attacks the misconceptions perpetrated by large

Domestic Violence, alcohol and substance abuse Thesis

Domestic Violence, alcohol and substance abuse - Thesis Example Excessive use of alcohol in men increases the possibility of wife abuse (Lynetta, 2011). According to researchers, there is a relation between the 2 behaviors and its exact character remains blurred. One research worker states that, â€Å"alcohol and substance abuse are the most prominent element that leads to domestic violence. Many of the theorists found that too much use of alcohol and substance abuse are the main factor in the dynamics of spouse beating (Ncbi.nlm.nih.gov, n.d.). Many statistics records show a relationship between domestic violence, alcohol and substance abuse. According to recent reports of the Journal of American Medical Association (JAMA) assailants in more than 90% of the domestic abuse cases used alcohol or substance abuse on the day of the assault (Buddy, 2011). In addition to this, one more study shows this relation among domestic violence, alcohol and substance abuse; according to this study before assaulting their partners forty-eight to eighty-seven percent of the batterers were under the influence of alcohol, among these rates substance abuse rate is thirteen to twenty percent whereas alcohol rate is sixty to seventy percent (Buddy, 2011). Ncbi.nlm.nih.gov (n.d.).  Chapter 1—Effects of Domestic Violence on Substance Abuse Treatment - Substance Abuse Treatment and Domestic Violence - NCBI Bookshelf. [online] Retrieved from:

Media Essay Example | Topics and Well Written Essays - 1250 words - 1

Media - Essay Example A very interesting article ha been put forth by renowned writer Naomi Rockler Gladen titled ‘Me against the Media’, where Gladen writes about the struggles faced by herself to teach the very subject –advertising. She writes that the age group between 18-34 has become a target market for most products and services and this group may be known as the â€Å"The Age of Acquisition.† This is because it is people between this very age group that fall prey to all kinds of tricks played by the corporations and companies worldwide in order to carry on their advertising and promotion techniques. She provides the example of the movie â€Å"Father of the Bride† where she helps her students understand how the father was against a big and extravagant wedding for his daughter but how that decision according to the other family members was just outright unacceptable. This is because in today’s day and age of consumerism no person from the younger generations wants to compromise on any kind of usage when it comes to products and services that have carved a niche for them in the market. Despite presenting the clip, Naomi’s students failed to understand how consumerism has taken over globally without students and young people understanding that they are simply being used by big companies in the form of walking talking forms of print media for the sole benefit of the companies. Most of the dream and ambitions that the younger generations have today are closely linked with consumerism. They dream of acquiring products and services that have high brand values and a niche market. So then is it the fault of these big companies and multinationals if these people are putting themselves into the trap? (Gladen, Naomi Rockler) The main problem, Naomi writes, is that the happiest moments that these younger generations possess in their lives are not linked with familial or friendly relations and ties – they are linked with consumerism. Younger people fail to

Gloria Jeans Essay Example for Free

Gloria Jeans Essay Gloria Jeans’ is well known due to it is made by 100% natural ingredients which include home-made cookies, muffins, and any other sweet desserts. 1) Economy The point here is that Gloria Jeans’ can not set a price that is too high because competitors will be attracted by potential profits and will follow by a lower price. After having taken all the important factors into consideration, there are five-price fixing approaches seem appropriate. 1.Cost Based pricing One of the centred objectives of this project being to become the market leader in functional drinks, Gloria Jeans’ is willing to stay among the top competitors if not becoming the greater by achieving a certain target profit this could be obtained by establish a price that will largely cover variable and fixed costs while bringing tremendous profits 2.Value Added Pricing Competitors and potential substitutes prices can also be part of the strategy. Having a higher price could make customers aware of the additional benefits and the higher quality of coffee. 3.Value based pricing The company sets its target price based on customer perceptions of the product value. The targeted value and price then drive decision about product design and what cost can be incurred. As a result of pricing begin with analysing consumer needs and value perceptions and price is set to match consumer perceived value. 4.Market Penetration Pricing The company can set a low price for a new product in order to attractive a large number of buyers and a large market share. 5.Break-even Pricing The company has to make some strategies for break-even prices, setting prices to break even on the cost of making and marketing a product or setting prices to make a target profit. According to the report of Su, Chiou and Chang (2006), the case study of Starbucks coffee displayed that Western culture adoration can influence the coffee consumption of Taiwan. Kim (2002),point at consumer behavior have significant influenced by the  product-of-origin and brand image. Hao(1998), states that superior brand has become the most important element to enhance value-added products and it also is a strategy. The brand image and product-of-origin would important factors, they would provide insights on cross-culture marketing. 4ï ¼â€° Demographics According to the survey, women more desire to drink coffee than men (Jones, 2006).There is no significant difference between two groups of people. Coffees are all thousands of years ranging from adults or even older. Its hard to resist the appeal of Coffee, and there is great opportunity to tea growing up. In addition, the social behaviour are one of the factors segmented coffee products in the market Because of different group has different demand for their need and wants. The high salary people may more focus on their healthy or willing to pay higher prices. 3ï ¼â€° Political and legal Doing coffee business there is no risky for the company because of it does not related any political and legal

A Report On Madurai

A Report On Madurai Madurai Madurai is a temple city located in the southern Indian state of Tamil Nadu and is one of the most ancient cities in India. Madurai is said to have existed from the pre Christian era. Madurai, according to scriptures and religious texts, is said to have been established in the Sangam age the golden age of Tamil literature. Significance History records the visit of the Greek philosopher, Megasthanes in the third century BC and was followed by visits by scholars and traders from ancient Greece and Rome. Madurai was the seat of learning during the Sangam era and flourished under the reign of the Pandya dynasty. However, the creation of temples to make Madurai the city of temples as it is known today can be attributed to Thirumalai Nayak who initiated the construction of many magnificient temples around the 15th century. Attractions The Meenakshi Sundareshwar Temple: This temple dominates the skyline of the city center and Madurai city is built around the Meenakshi Sundareshwar temple which is surrounded by concentric streets believed to symbolize the structure of the cosmos. It is one of the greatest Shiva temples in Tamil Nadu and was built by Kulasekhara, a Pandya king. The temple was built to commemorate the love of Goddess Meenakshi and her groom Sundareshwar. Thiruparankundram Temple: Located 25 km away from the city, this temple is said to have built to celebrate the wedding of Lord Murugan, the resident deity of Tamil Nadu in many ways, to Devainai. The Thiruparankundram temple is older than the Meenakshi Sundareshwar temple. Goripalyam Dargah: Built the spot where two famous saints of Islam are buried, Goripalyam Dargah, literally translated, means built on a grave (gor = grave in Persian). Located off the Vaigai river, this dargah is an architectural marvel and boasts of a 70 ft circular dome carved of a single block of stone. Kazimar Mosque: One of the most ancient mosques that was built by Hazrat Kazi Syed Tajuddin in the 13th century. The Kazimar mosque is situated in the heart of the city. St. Marys Cathedral Church: This is the seat of the archbishop of the Roman Catholic Diocese in Madurai. St. Marys Cathedral church is one of the oldest Roman Catholic church in India. The church is situated very close to Thirumalai Nayak Bhavan, another popular tourist attraction. Azhagar Temple: Located about 25 km from the city the Azhagar temple is a shrine dedicated to Lord Vishnu. The enshrined deity however, is Lord Kallazhagar. How to Reach Catch a plane and land at the Madurai airport which is a mere 9 km from the city centre. Madurai station is a major junction on the southern line and is also one of the busiest. The city is well connected by road with Chennai and all other major cities in India.

Best Practice Coaching in Modern Sporting

Best Practice Coaching in Modern Sporting Contents (Jump to) Introduction Principles and best practice in coaching The effectiveness of different styles of coaching in different contexts How models of coaching can help practitioners Conclusion References Introduction Sport, as a physical education concept, is governed exclusively by principles, rules and regulations. More than any other form of education, ethics dominate the culture of sport. Indeed, in an era dominated by the breakdown of rules and regulations and the increasing emphasis upon the needs of the individual over the collective, sport can in some ways be seen as the last bastion of the team ethic, helping to infuse in people a sense of belonging and of togetherness. For this reason, the ideal of best practice is a highly important contemporary topic one whose measure can be meted out in the fact tat the business community in the twenty first century is looking with increasing respect at the achievement of high‑achieving sports coaches such as Sir Alec Ferguson in order to create a model for success within their own corporate teams. The following essay seeks to look at the ways in which these principles pertaining to best practice can best be applied in a variety of modern spor ting contexts. Principles and best practice in coaching The ideal of sport has changed markedly in the past fifteen to twenty years (Polley, 1998)[1]. What was once seen as leisure and/or a recreational activity is now viewed primarily as a vehicle through which one can instigate deep-seated cultural and societal change. This is especially true in the UK which has a particularly insipid connection to sport with a variety of games considered endemic in British society; indeed, many of the most popular sports in the world were played first in Britain and their governing bodies still reside within British state borders. As a result, as Dawn Penney (2000:59) declares, sport, society and equity are interlinked to a degree that has only very recently been acknowledged by academic, specifically sociological, study. â€Å"Physical education and sport are part of our social and cultural worlds. The relationship is dynamic, with the policies and practices of physical education reflecting, but also clearly shaping (reproducing and/or challenging), the values and interests of broader society.†[2] It is for this reason that the concept of ‘best practice’ has attained a new level of significance in recent years relating specifically to the adoption of the finest possible academic, psychological and ethical procedures especially with regards to children and young people so as to prepare them mentally and physically for the multiple demands of adult life whether this be in a sporting or non‑sporting context. ‘Best practice’ utilises research conducted primarily between the years 1950 to 1980 with the implementation of these strategies taking place over the past thirty years. It is a wholly recent phenomenon and, as such, is lacking in some areas of research compared to other fields of sociological study. However, in the twenty first century the amount of attention devoted to the subject is likely to increase with the dual spectre of globalisation and commercialisation making sports a highly lucrative hub of activity. The principles governing the concept of ‘best practice’ are centred upon the twin aims of forging a common sense of unity and teamwork within a group of players and at the same time to nurture individual skill and flair on a one-to-one basis so that the more gifted players’ skills are honed without neglecting the primacy of the team as the over-riding ethos of ‘best practice’. This essential dualism which resides at the epicentre of ‘best practice’ coaching concepts is inherently affected by the evolution of sports players as they grow up. For instance, young players (aged six to ten years old) are much more inclined to gravitate towards the individual element of sports and competition with the group dynamic coming at a later age (developing primarily between the ages of twelve and sixteen). For this reason, there is no ‘best way’ to ‘best practice’; no right or wrong. Rather, there is a great exchange of fluidit y between concepts, principles and practices that should be implemented on an individual basis. This is as true of coaching adults (clients) as it is of coaching youngsters where Jennifer Rogers (2007:7-10)[3] has outlined six core principles that ‘define’ the role of the coach in the modern era. These are: The client is resourceful (the coach’s sole aim is to work with the client to achieve all of their potential – as defined by the client). The coach’s role is to spring loose the client’s resourcefulness. Coaching addressing the whole person: past, present and future. The client sets the agenda. The coach and the client are equals. Coaching is about change and action. The common denominator outlined by Rogers is that coaching is always triggered by change – be it a change in age, in circumstance, in style or technique. Furthermore, because change is the currency in which the coach does business, there is bound to be wildly fluctuating styles of coaching that fit wildly different social and cultural contexts and it is towards these different styles and contexts that attention must now be turned. The effectiveness of different styles of coaching in different contexts It has been shown that the evolution of young people greatly affects the implementation of coaching methods pertaining to the precarious balance between coaching the individual and the group dynamic. This is necessarily dependent on the kind of sport being coached: team sports such as football require a dedication to the team ethic while sports such as tennis and golf stress the individual element of competition. Sports such as cricket combine the team ethic with a heavy emphasis upon individual ability, certainly with regards to batting, which is a very solitary skill that requires intensive levels of concentration and individualism (Palmer, 1999)[4]. Thus, in the first instance, effective coaching requires the practitioner to tailor his or her coaching style to the sport in question and then to further tailor these coaching techniques to the age group of the team or individual being coached. This inherent diversity in coaching styles is also true of the economic context of coaching adults. Certain sports require greater levels of economic participation than others. Golf, for example, is an expensive sport that demands that the participant is well funded so as to purchase the necessary equipment such as clubs, bags, clothing and, most importantly, membership to a golf club. The same can be said of tennis and cricket where the equipment is a vital part of the ultimate success or failure of the technique of the client in question. Economic context is also important with regards to the psychological element of coaching with the social, cultural and political problems of urban poverty playing an important part in the types of coaching techniques which are likely to yield the best results from any given demographic. There can be no doubt that a coaching style employed for a group of middle class practitioners with free access to capital, time and resources is going to be marke dly different from the kind of coaching style deployed for children and adults who do not have access to the same luxuries and who therefore are going to respond to different coaching techniques. Economic context, demographic context and age context are further compounded by the increasingly common problem of multiculturalism and, specifically, globalisation, which has obvious consequences for teachers, mentors and coaches operating at all levels of society throughout the UK. When one thinks, for instance, of the impact of language upon coaching (relaying tactics, pointing out areas of strength and weakness, and, most significantly, attempting to instil a team ethic) one can see the extent to which the role of the coach is inexorably intertwined with the fate of mass movement of peoples across the planet in the twenty first century. As Jones (1997:27) declares, â€Å"there is no more important task within the wider coaching process than that of communication.†[5] Bains and Patel (1994) have long pointed out the blatant under‑representation of Asians playing professional football in England despite some areas in the Midlands and the North-West of England having u rban areas with a higher than 50% ratio of ethnic communities. â€Å"Recent Sport England national statistics confirmed that people of South Asian origin have markedly lower participation rates than other minorities or the indigenous population.† (Collins, 2003:75)[6] This anomaly with regards to the high numbers of Asians living in modern Britain and the disproportionately small number of Asians playing football, it has been argued, is due to coaches indulging in outmoded stereotyping when it comes to coaching players from the Asian community. Asians are still seen as primarily academic achievers over sports players and where they are perceived as sports players they are still pigeon‑holed in typical Asian images of cricket players; rarely are they ever seen as potential professional footballers. Likewise black players are still seen as primarily quick, powerful players; rarely, the tactical brains or the spiritual heartbeat of the side. This cultural element to sports coaching is exacerbated by the historical gender divide between males and females in a sporting context. Here, just as with ethnic people, stereotypes remain the dominant coaching paradigm. Girls and women are expected to play traditionally female sports such as netball, hockey, lacrosse, swimming and tennis. This, however, is in direct opposition to the growing numbers of women playing traditionally male‑dominated sports such as rugby, cricket and football with the latter in particular experiencing a veritable boom in female interest since the beginning of the 1990s. â€Å"A generation ago, sport was a core, patriarchal institution in a larger, contested gender order. Now, with the dramatic growth of girls’ and women’s athletics participation, sport no longer simply or unambiguously plays this reactionary role in gender relations. Sport is now more internally contested.† (2002 introduction xxii)[7] It is, in the final analysis, up to the sports coach to take each of these mitigating factors and contexts into account so that the practitioner is able to coach skills and techniques that are relevant to the contemporary era as opposed to perpetuating anachronistic stereotypes that do little to advance civilised society in both a sporting and non‑sporting context. How models of coaching can help practitioners Studying different models of coaching represents the scientific element of sports mentoring whereby the student and practitioner can attempt to explain the essence and purpose of coaching via the development of models (Fairs, 1987:17-19)[8]. It can be separated into two distinct camps: the ‘of’ coaching camp and the ‘for’ coaching camp. Models ‘of’ coaching are based upon empirical research investigating best practice while the ‘for’ coaching models are idealistic representations that arise from attempts to identify a concrete set of assumptions about the coaching process. The majority of practitioners tend to employ a symbiosis of the two models incorporating an ‘of’ and ‘for’ model of best practice. In this way, empirical data can be used in a realistic setting that takes into account the age, skills and other contexts that affect the coaching process. However, these two models of coaching underline the e xtent to which academia and intellectual analysis has come to dominate the empirical study of sports performance when in fact the first hand experience of established practitioners ought to form the basis of all models of coaching sports. The difference, essentially, comes down to one of theory and practice with the concept of ‘expertise’ necessarily clouded by the arguments of the academics and the professionals respectively. Once again, though, the individual element of the coaching process must be highlighted so as to reflect the inherent complexity that takes place within the field of sports with vastly differing levels of skill and ability being matched by the vastly different psychological reactions to slumps in form and technique. It is, ultimately, up to the national governing sports bodies to ensure that the primacy of holistic coaching practice does not become relegated at the expense of literature, theory and academia (Lyle, 1999:1-24).[9] For this reason, organisations such as Sport England have been established by the central government in a bid to impose a centralise model for sports development on regionalised sports bodies so as to directly influence and aid practitioners. The primary model deployed by Sport England is the â€Å"traditional sports development continuum† – a pyramid which locates foundation as the core, base value followed in hierarchical terms by participation, performance and, finally, excellence (Bramhan et al, 1999:3). This generic model is dovetailed by more advanced models for practitioners to use with athletes at a professional or elite stage in their sports. As is so often the case it is the Australians who represent the pinnacle of academic research into the coaching process with the revolutionary ‘Old Way, New Way’ technique correction model offering an intensive ‘one session’ approach to the problem of proven performers suffering seemingly inexplicable dips in form and technique with the case of Australian fast bowler Jason Gillespie standing tall as the most prominent example of therapeutic success achieved via sports practitioners embracing new means of solving old problems. ‘Old Way, New Way’ is consequently a manifestation of the much sought after collaboration between academic researchers and sports practitioners which works on a psychological as well as a physical level in a bid to continue the sportsperson’s quest for skill development and continuous technical improvement. Conclusion There has never been so much research dedicated towards the practice of sports, sports psychology and best practice in sports coaching the likes of which has been witnessed in the past decade. This has served to help to transport sport from a marginalised recreational activity to a mainstream study of human behaviour and psychical endurance. Furthermore, bearing in mind the increased proliferation of televised sports across the global media apparatus, the vastly increased participation of women in sports in the contemporary era and the shift in focus at a governmental level towards much improved health and physical exercise resources, this level of research is only likely to be elevated in the years and decades to come. Thus, ultimately, the models, contexts and best practices outlined herein require constant updating so as to keep up with the unprecedented rate of change taking place within the global sports coaching community. References Bramhan, P., Hylton, K., Jackson, D. and Nesti, M. (1999) Introduction, in, Bramhan, P., Hylton, K., Jackson, D. and Nesti, M (Eds.) Sport Development: Policy, Process and Practice London and New York: Routledge Collins, M.F. (2003), Social Exclusion from Sport and Leisure, quoted in, Houlihan, B. (Ed.) Sport and Society: a Student Introduction London: SAGE Fairs, J. (1987) The Coaching Process: The Essence of Coaching, in, Sports Coach Journal, Volume 11, Number 1 Jones, R.L. (1997) Effective Instructional Coaching Behaviour: A Review of Literature, in, International Journal of Physical Education, Volume, 24, Number 1 Lyle, J.W.B. (1999) The Coaching Process: Principles and Practice, in, Cross, N. and Lyle, J.W.B. (Eds.) The Coaching Process: Principles and Practice for Sport Oxford: Butterworth-Heinemann Messner, M.A. (2002), Taking the Field: Women, Men and Sports Minneapolis and  London: University of Minnesota Press Palmer, G.V. (1999) Cricket Coachmaster: Batting Mechanics London: Gary Palmer Penney, D. (2000) Physical Education: In what and who’s Interests? , in, Jones, R.L. and Armour, K.M. (Eds.) Sociology of Sport: Theory and Practice London and New York: Longman Polley, M. (1998) Moving the Goalposts: A History of Sport and Society since 1945 London and New York: Routledge Rogers, J. (2007) Coaching Skills Buckingham: Open University Press 1 Footnotes [1] Polley, M. (1998) Moving the Goalposts: A History of Sport and Society since 1945 London and New York: Routledge [2] Penney, D. (2000) Physical Education: In what and who’s Interests? , in, Jones, R.L. and Armour, K.M. (Eds.) Sociology of Sport: Theory and Practice London and New York: Longman [3] Rogers, J. (2007) Coaching Skills Buckingham: Open University Press [4] Palmer, G.V. (1999) Cricket Coachmaster: Batting Mechanics London: Gary Palmer [5] Jones, R.L. (1997) Effective Instructional Coaching Behaviour: A Review of Literature, in, International Journal of Physical Education, Volume, 24, Number 1 [6] Collins, M.F. (2003), Social Exclusion from Sport and Leisure, quoted in, Houlihan, B. (Ed.) Sport and Society: a Student Introduction London: SAGE [7] Messner, M.A. (2002), Taking the Field: Women, Men and Sports Minneapolis and  London: University of Minnesota Press [8] Fairs, J. (1987) The Coaching Process: The Essence of Coaching, in, Sports Coach Journal, Volume 11, Number 1 [9] Lyle, J.W.B. (1999) The Coaching Process: Principles and Practice, in, Cross, N. and Lyle, J.W.B. (Eds.) The Coaching Process: Principles and Practice for Sport Oxford: Butterworth-Heinemann

The Fine Arts are Essential for the Attainment of Human Excellence Essa

The Fine Arts are Essential for the Attainment of Human Excellence Fine art exists since the beginning of time. Its creation does not begin with that of mankind, for, verily, nature is the origin of all art; the ultimate of all artists. Humans, however, are not blind to it at birth. Since the bestowal of vision, both physical and that of the mind, man is expressing the desire to make corporeal that which it beholds. Evidence of this is found in ancient cave paintings, an attempt to immortalize a moment from the past, depicting one from another life. Undoubtedly there have also been drawings in the sand made by the tough-skinned fingers of the primordial ancestor. This urge to reincarnate the sights beheld by memory remains in the being of the present-day homo-sapiens. And between now and then, those with this trait dominant have been the creators and fashioners of paintings and sculptures sometimes revered as divine. Furthermore, these occupations require such skill, such craft knowledge, and finesse, that any other employment performed with a similar degree of these attributes is often given the status of an art. Indeed, the pursuit of the philosophy can also be deemed as such, as it requires just those graceful actions in the form of thought. The two are in fact much closer to being the same than not, and thus, the idea that they work together in complimentary engagement, is not so far fetched. The proceeding examination, therefore, lays the foundation in inspecting what art is, its function, and where its boundaries lie. Secondly, the endeavor extends into an analysis o how fine art can and does help to further the cause that is philosophy. The final conjecture here is that the fine arts are positively necessa... ...irdly, the achievement of human excellence is deemed to occur through the practice of philosophy. Finally, due to the before mentioned, the focal practice of art is essential for the attainment of human excellence through philosophy. Works Cited Herrigel, Eugen. Zen in the Art of Archery. Trans. R. F. C. Hull. New York: Vintage. 1981. Lao Tzu. Tao Te Ching. Trans Stephen Mitchell. New York: Harper. 1988. Plato. Euthyphro, Apology, Crito. Trans. F. J. Church. Upper Saddle River: Prentice Hall. 1948. Strong, David, and Eric Higgs. â€Å"Borgmann’s Philosophy of Technology.† Technology and the Good Life? Eds. Eric Higgs, Andrew Light, David Strong. Chicago: University of Chicago Press. 2000. Strong, David. Lecture. Introduction to Philosophy and Religious Thought course. Rocky Mountain College, Billings, MT. Spring semester, 2000.

Physics of Fishing :: Physics Science Fish Fishing

Fishing contains a wide variety of physics. when you cast you are using projectile motion and rotational motion. when you hook a fish it will often use the drag from the current agenst you. Immagine draging a fish through a swift current. You deal with the tention of your line, and the friction of the line through the guides. you also deal with friction when you use a drag. Reels One of the key components of your fishing gear is the reel. http://www.eangler.com/eangler/proshop/reels.asp?shopby=D&dept_id=67&dept_image=reels.gif&pageheading=Reels&JEX=101025 These are spinning reels designed for smaller fish. You would probably use a reels like this for lakes. These reels usually have a series of gears that turn the line collecting devices several times for each crank of the handle. The reel on the left is the simpler design. That design has a stationary spindle and a bar that rotates around it to collect the line. On most models the drag works by a screw on the top of the spindle that applies pressure on the spindle to increase or decrease the friction to allow the spindle to spin if the fish applies enough force to overcome the friction. The problem with this design is that once the fish breaks the static friction the resistance to the fish pulling out line decreases and it is very difficult to change while fighting a fish. the closed faced reels have a small peg inside that catches the line and then spins around the top of the spindle. For this design the reel has a plate that can be moved up and down by a dial on the front. This plate is what controls the drag. The advantage of this method is that it allows you to adjust the drag while you are fishing. This reel is designed for off shore fishing. This real is much larger and is geared so you must crank the handle several times in order to get the spindle to make a complete rotation. A handy thing if you have to haul up a fish that is 50kg or more from the bottom of the ocean. This reel works by turning the spindle while the line feeder remains stationary. The drag works by pushing a plate into the spindle. There is a knob on the side that allows you to increase the pressure on the plate. When setting your drag you must take into account more then line strength. You must also take into account your hook and the strength of the flesh that you are probably hooking into.

What should Betty do?

Betty needs to evaluate the ethical and legal aspect of the situation. Did Betty lied for the Senior Management position? The question Is about what Is right and what is ethical and, what Is the right thing for Betty to do? The current proposed action for Betty Is, whether the action Is legal? According to Bagley and Savage (2009), It Is vital to address the legal Issue first In order to establish the perception that legal compliance is the starting point for any standard.Also the authors stated that â€Å"when you try to keep to the letter of the law while undermining the spirit, you are likely to violate the letter in the end† (p. 26). This implies that it is better to adhere to the law because law helps to shape the competitive environment which affects each of the five forces that determine the attractiveness of an industry. In this regard being part of senior management, it is important for Betty to choose the legal path. Does answering yes to the legal issue, maximize sh areholders value? There are two answers to the question, yes or no. If Betty answers yes, the next question Is, Is It ethical?The Issues of ethical are to prove o the customers, employees, community, environment, and suppliers than satisfying the shareholders. If the proposed Issue maximizes shareholders value and It Is ethical, then Betty has to disclose to the human resource department. Similarly, If her answer in maximizing shareholders value is no, then Betty requires to evaluate the effects and cost on shareholders with regards to other stakeholders. The question is would it be ethical not to take action? If the answer to this question is no, then Betty has to disclose her actions to shareholders.How should Human Resources handle his situation? Since human resources have requested Betty's personal and educational information to update her records, the human resources department needs to give her a deadline as to when the Information is due and also give her the option to set a meeting If she Is unable to come up with the Information at the stipulated time. Until human resources receives the Information or hears from Betty, they should give her the benefit of the doubt without making any Judgment or assumption. In the event where Betty is unable to prove that she has an MBA, and decided to come clean,Human resources should offer her a step down with the option to complete her MBA, voluntary resignation and firing her should be the last resort considering her outstanding performance during her ten years tenure at Colossal. As Senior Vice President, the position requires legally astute managers and leaders are expected to adhere to the laws and ethical standards. As managers, they have to set the ethical tone of the company and employees. Go ethical behavior from leaders is considered good for a business and the authors stated that â€Å"patterns of unethical behavior tend o result In Illegal behavior over time† (p. 3). Reference Bagley, E. & Savage, D. (2009). DUMB 610 course pack: Managers and the legal environment. Coinage Learning: Mason, OH. Is Shaker's behavior ethical? Sharked behavior on one hand is unethical because he was someone â€Å"in the know', he gathers information through colonization from coworkers and shares the same information with other coworkers who may use the information to their advantage. This portrays Sharked as an unethical person that lacks integrity, fairness and honesty. On the other hand, Sharked has the right as an employee to ask questions bout the relationship between his boss and Sheila Sharpe.Sharked should review the company's code of conduct if available for guidance or call the company's ethic hotlist to report his suspicion. According to Bagley and Savage (2009), it may be worthwhile to inform other employees about unethical situation. If other employees did not show interest, through evaluation of his beliefs, Sharked can follow what he feels deem to proceed on the issue. Does it make a difference if the allegation of the affair between his boss and Sheila Sharpe is true or false? It does difference if the allegation of the affair between Sharked boss and Sheila Sharpe is true.If the affair is false this can lead to destroy the personal character of Sheila Sharpe. As a manager, he should set the stage for better ethical environment. As the manager, he the responsibility to enact code of conduct, training employees and arrange a method of reporting misconduct. Sam Cipher finds out that Sharked has been gossiping about him and Sheila Sharpe. Assume the gossip about Sam and Sheila is not true, and Sam wants to fire Sharked. Should the Human Resources Office support his decision? This is a conflicting situation the Sam Cipher should must decide as what is the right thing to do in this situation.According to Barrack â€Å"when trying to resolve problems that raise questions of personal integrity and moral, managers should ask, who am l? † This will reveal Sam Cipher feelings in terms of the conflict at hand and determine if the conflict may affect the company. The Human resource should ask, who are we as an organization? The human resource department should determine the interpretations of the ethical implication on the company. The human resource department should insider the position of the organization in terms of relationship with the stakeholders.

Effect of Drum Pad Machines on Today’s Musicians and their Performances Essay

The chief use of drums and percussion keeps a song’s rhythm intact. Under a layering series of melodies and additional harmonies, the direction in varying yet calculated overall tempo of a song is maneuvered through as the percussionist’s prerogative changes. The natural pulse of the song is kept by the musical intelligence quotient through the musician’s ear. But with the ever-enduring evolution of technology in music and vice-versa, electronic percussion equipment and devices have boomed through different artists’ musical expression and have impacted diverse evolution among genres, especially and significantly on live performances. It seems like the powerful beats and thumps of a traditionally played drum kit have indeed found a rival in loops and grooves of electronic percussion. It can be argued that, with the introduction of this, specifically with drum pads, machines, and software, it has an effect on live music which somewhat eliminates a key human contributory component integral in percussions to song and performance. Effects of Drum Pad Machines on Today’s Musicians and their performances In every live musical performance, the percussion element of the music being delivered by a musician or group of musicians fundamentally serves as the pulse and momentum for a song, and the song changes as the performance develops. Moreover, it considerably serves as the main musical queue as the pace of the song slowly builds up for an array of artistically audible outbursts or surprisingly dies down for a more instant tone-tempo change effect as required in a performance—adding sense of presentation and colorful musical tones within. In this generation’s music scene, the rise of drum pad machines have ushered in electronic loops and grooves for musicians’ convenience in song composition, song rehearsals and more importantly, even upon live performances. Definition of a Drum, Drum Kit, and Drum Pad Machine The most common image of a drum or any form of drums of which many hold could be believed to be anything that is round, and as a series of striking motion hits are applied to, sound is produced. Though this is somewhat true from what truly a drum is, it is not completely accurate. As explained by Drumdojo. com (2008): A drum is any cylindrical object (shell) or object with an open top that has a membrane normally called a head or skin stretched across it, this is known as a membranophone. The drum is struck on the membrane to produce a tone (n p. ). In a drum kit, which is traditionally and mainly used by drummer-musicians in live bands and performances as the main provider for a song’s percussion ingredients, it essentially consists of â€Å"percussion instruments generally including but not limited to bass drum, operated with a foot pedal, snare drum, cymbals, and toms† (Drumdojo. com, 2008, n p. ). A drum machine is basically considered to be an electronic musical gadget, the main purpose of which is to mimic a traditional drums kit—from every single instrument belonging to a kit and with every single sound it is capable of producing. Effects of Using Drum Pad Machines Live Despite the certain differentiations between drum pad machines and traditional percussion instruments such as a drum set, the option of choosing to use a drum pad machine truly lies within the motive and intent of various artists and their expression amongst genres. However, one must understand that with a drum pad machine, there are certain overlooked limitations it holds which in turn constrain the artists’ over-all performance. Since a drum pad machine is a developed piece of technology, a mechanical gadget and a traditional drum kits is crafted through key specifications of size, material, and everything else in between. There would always be a direct comparison, and it could be said that a drum pad machine creation is fuelled by convenience and technology in music, while the drum kits’ creation is duly developed for the art and science of music. As the comparison builds, it would more often than not end only in how musically and significantly restrictive a drum pad machine is to a live performance. With a drum pad machine, the player is considered rather mechanical than artistic. Since the beats, grooves, and loop are pre-programmed and just available for drum pad machine player’s use on the machine, there is somewhat a reduction of the live aspect of a live performance. Buttons and pads available in the drum pad machine can be meddled and pressed by anyone. Thus, there are fewer requirements of truly learning the electronic instrument which translates to even lesser basis of substantiating a drum pad machine player to be skillful in anyway. In terms of a musician’s confidence, since a drum machine could indeed be so compact, there would be much faith in its utilization, but there is a dismissed aspect of being confident in playing live which is the essence of any live performance. In addition, it is known that with the use of a manual and probably minimal practice, anyone could claim the throne being a skilled drum pad machine musician. Being in this age of accessible information, all these carry on and are known by the fans and music enthusiasts who attend live musical performances. Using drum pad machines in a live performance could be translated to perfect pitches and tones since there are already pre-set programming which rather does the work for the artist as opposed to fatigue that could take place as a percussionist performs via hands or sticks. But with this, the use of such only removes the human aspect of artistic expression and justifies a live performance to be strictly a calculation. Fatigue is part of any and every live performance because it only shows that the artists express themselves to be able to connect with their audience—it may be a factor, but is not a good enough reason to compromise an aspect for a live performance. Hence, using a drum pad machine instead of live percussion instrument defeats the purpose of a live performance, for it limits not only individual musical fills and additions a musician may place to highlight style, but it also reduces artistic improvisation that is usually found in a live performance. There is also another important feature which drum pad machines falls short off in a live performance. In varying world cultures which entail diverse musical genres, a drum machine would hold to be off-putting in almost every sense. Musically, almost all cultures in the world holds a percussion instrument of their own which sets not only as a brand of the music they have, but more importantly is part of their cultural and nationalistic identity. For instance, Arabic music is known for the role of percussion instruments like the tabla (University of Florida. com, 2008, n. p. ). Al-Hammar (1999) describes the tabla as an hour-glass shaped drum which is â€Å"traditionally made of clay, [but] more recently, it has been made of metal. The head is made of fish, goat or other animal skins, [and it] has also largely been replaced by a plastic substitute† (n. p. ). In a live performance, it is rather disloyal and to every extent be only a poor imitation and expression of Arabic music in performing such hymns from their culture through a drum machine—to purposely mechanize a culture’s music. It is rather a futile attempt to replace the original sound produced from a distinctive percussion instrument. The main discrepancy lies not in perceived purpose but by intended function. In terms of serving their purpose, both can be of true service in providing the percussion for songs but vary in live performances. The major advantage which a traditional drum kit or a live percussion instrument may hold is of crucial disadvantage for the drum pad machine. Since different percussion instruments comprise a drum kit, particular specifications for each could be done, made, and assembled most fittingly for the musician’s unique and artistic style of playing—in terms of tuning, material used, alloy utilized, etc. More importantly, with a drum kit and other live percussion instruments being played in a performance, a definitive and distinctive sound for the percussion line could be identified. Significantly, the genuine trademark of the artist is imbedded within a song which is indeed crucial in any musical form of expression. Nevertheless, it could be rebutted that aside from being handy and portable as compared to a drum set, the compact drum pad machine holds tone and tempo programming that a drum kit has, and more— all is just a click, touch, or button away. However, its perceived purpose is also its key weakness because the various percussion tones found in the drum pad machine’s electronic memory chips is produced mainly not by the artist but essentially by the machine, as compared to the authentically noteworthy contribution by a musician in performance as the parts of a drum kit or a percussion instrument is played. The musician playing would pour on and express the themes and emotions of the song and connect with the audience with every commanding yet calculated strike, with every forceful and fierce kick, and every dominant splash. This visual and musical performance experience is not as illuminating or animated as a drum machine player pressing buttons on a drum pad machine. Thus, drum pad machines constrict the overall aspect of a live musical performance and do hold back the artist’s live execution. References Al-Hammar, A. (1999). The Arabic Music. The Time Machine, College of Education, University of Florida. Retrieved November 25, 2008 from http://www. coe. ufl. edu/webtech/Timemachine/music/Arabic/answer. htm. Drumdojo. com. (2008). Equipment. Drumdojo. com. Retrieved November 24, 2008 from http://www. drumdojo. com/equipment. htm.

Bad Effects Of Transhumanism Essay

Humans (and transhumans) are marked by a persistent desire to understand and control their environment and experience. Before the development of the scientific method, deductive and inductive logic, game theory, sophisticated epistemic principles and so on, humans resorted to superficial causal explanations based on observation for common phenomena, and theistic explanation for unusual events. Deities were invoked to explain unusual or destructive phenomena, and to try to provide a comforting model of the uncertainties and uncontrollable events in life. Storms, floods, tornadoes, earthquakes, epidemics and madness could not be tolerated without some belief about their cause. In the absence of scientific explanation a religious or theistic explanation was almost inevitable. Along with pre-scientific attempts at understanding came a crude attempt at a technology. A tension is evident here: On the one hand religions have frequently declared events to be determined by a divine plan and s o have held attempts at changing things to be futile (this is common in Eastern religions, as well as other religions involving predestination). On the other hand, religions have offered certain limited and carefully circumscribed means of changing and controlling events, such as through prayer, ritual, and magic. The overall result has been entropic and anti-progressive since religious technology is ineffective (with the occasional exception of psychosomatic effects). The role of religion in providing explanations, however poor, of human life and its environment has given way over time to the superior resources of empirical science. Science has been able to explain an enormous variety of phenomena, both commonplace and unusual. Protestations by theists that science has not and cannot explain the origin of life, the origin of the universe, or the nature of consciousness are increasingly ridiculous as we continue to learn and discover. An objection to this view of the origin and strength of religion is that it is unclear why religion is persisting and even growing as scientific triumphs abound. This objection makes two mistakes however. First, as I am showing, there are other sustaining causes of religion that do not entirely or closely depend on the development of science. Second, the apparent strength and resurgence of religion is, I believe, an illusion  generated from a limited perspective. Certainly religion is not declining rapidly, and is continually taking new forms (such as New Age mysticism), but seen over a span of decades and centuries the trend is clear enough. Late twentieth century religion is very much less powerful than religion in the Middle Ages. In the past religion dominated all aspects of life and the idea of a separation of Church and state would have been considered incomprehensible and wicked. DEALING WITH DEATH AND UNCERTAINTY: One of the great tasks before us, as transhumanists, is the reengineering of our consciousness to do away with the powerful desire for certainty of a dogmatic kind. Most humans feel that they cannot bear to be wrong. They fear an unknown future. They readily give up intellectual and emotion independence in favor of faith in another person, whether human or supernatural myth. Humans are also driven to the comforts of religious dogma by the terrible fact of death. Some transhumanists expect religion to automatically decline as technological progress accelerates. Unfortunately, the faster technology and society changes, the greater the uncertainty in people’s lives, so the greater the appeal of religion in all its forms. (Hence the takeover by National Socialism and communism at times of great upheaval.) Scientific and technological progress alone will not abolish religious thinking. Transhumanist philosophies, especially immortalist philosophies such as Extropianism, will be vital to intellectual and emotional progress.

Defects in Society Essay

â€Å"The theme is an attempt to trace the defects of society back to the defects of human nature. The moral is that the shape of society must depend on the ethical nature of the individual and not on any political system however apparently logical or respectable. The whole book is symbolic in nature.† — William Golding In lord of the flies, Golding expresses elements of multiple defects in society that can be traced to be defects in human nature. Whether it’s lack of self-control, violence, savagery, authority, common stereotypes, etc., we’re all accountable for our defects as people. I believe the characters portrayed within the book also give us a good sense of what our society is like in present day. Characters such as Ralph demonstrate a good, authoritative, head-on-shoulders kind of person, a person wanting to be in charge to keep order, their interest being for the betterment of the people, a positive side for society. While characters such a Jack show a selfish, power hungry, discriminatory side of society, which leads to all things negative. Both characters are very much alike in a sense though. As people, we strive to be the best we can and if getting there means we have to incorporate both sides, then we’ll do it. Components of society such as lack of self-control, violence, savagery, authority, societal stereotypes, etc., are demonstrated immensely throughout the book. Golding expresses this with examples such as the boys jumping to conclusions about Simon and putting him to his death with the threat of him being the ‘beast’, the superiority vs. inferiority expressed with the dividing of the two groups; the â€Å"Biguns† and the Littluns†, then you have Jack as a prime example of lack of self-control where he becomes power hungry in the sense of an authority leader, removing ralph from his position and gaining the respect of the tribe just as Ralph had once did. A societal stereotype demonstrated within lord of the flies is the fact that throughout the whole novel, Piggy was unnamed, no one even bothered to know his name, and he died nameless. The boys had placed an initial view on him and proceeded to not inquire about him any longer. This happens in our society on a daily basis. We place a label on someone, push them away, humiliating those who differ, and making them outcasts. I believe this was a strong statement from Golding’s perspective. As a society, I believe Golding was trying to communicate that essentially, when the going gets tough, we just give up. When we’re faced with difficult situations or put in a predicament we’re not exactly comfortable with or is not considered our norm, we turn the other cheek and shy away from what’s in front of us. This was demonstrated within the novel as the boys we’re getting too in over their heads about their horrid fears of the beast. Not actually knowing what is was, they let their fears get the better of them without investigating, only to find out that it was the farthest thing from a beast; a simple parachutist. Obviously, their situation was different to today’s standards, but the idea’s similar. As stated previously as a societal component, savagery played a large part throughout Lord of the Flies. This was communicated between aspects of civilization also. Both were demonstrated by Golding with a few major symbols within the novel; those being the conch shell, as well as the Lord of the flies, which both are represented by Ralph and Jack. Throughout the chapters, you see the aspects of savagery come out more with jacks’ person. From the times of leaving the signal fire in times of hunting, he has lost his sense of innocence. It became a situation of food over thought. With the conch, it was solely the deciding factor of who had authority within the group or whose turn it was to speak essentially. This still conducted order and made things run smoothly. Everyone had adapted to it for the time being until savagery took over and the killing of piggy ended the custom of the conch as well. In conclusion, despite the various aspects William Golding has incorporated into Lord of the Flies to demonstrate the defects in society being traced to the defects in human nature, everything within the book still remains true today and I definitely believe that’s what he was going for. He wanted something for civilization to read and reflect upon and that’s exactly what I’ve done. How he’s incorporated societal views, perspectives and problems and found a way to relate it back to a group of young boys stranded on an island fighting for survival is intriguing.

Logoplaste

Universidade Catolica Portuguesa Faculdade de Ciencias Economicas Empresariais Corporate Strategy Unilever’s ice cream brand Portfolio Students: Maria Ines Galhardo, n? 150106011 Claudia Filipe, n? 150106026 Ricardo Lloret, n? 150106111 Joana Rodrigues dos Santos, n? 150106123 Diogo Sousa, n? 150106125 In order to draw the BCG matrix, we started by collecting some data. Based on the Datamonitor Market Report 2006 (appendix 1), we were able to calculate the total ice cream’s market value of 2008.We made the choice to do the work for the year 2008 because the present year has not already ended. Thus it was only possible to calculate estimated values for 2008. Market value: (212. 8-161)/4 = 12. 95 million per year 161 + (12. 95*2) = 186. 9 million in 2008 With the objective of studying Unilever’s principal products, we had to take into account Nestle (Unilever’s biggest competitor). We chose one equal competitor for each group of ice creams we thought were mo re important (appendix 2). Among all ice creams of Unilever, we focused on the ones that had a direct competitor in Nestle.This is why we did not choose Carte D’or or Solero, we thought that its competitors were not as obvious as the others. We assumed then that the market shares from Unilever and Nestle were the same as in 2006 (appendix 3). These values will enable us to estimate market values for each company and afterwards to calculate market shares and values for each product. We determined the division of the market in four segments: Super premium, Premium, Regular and Economy. The segments were chosen according to a price/quality ratio for each product we took into account (Appendix 4).The different market shares for each segment were estimated assuming that the super premium products would be a market niche with a small part of the market; the premium would be the most part and regular and economy would have similar market shares but smaller. Then, we estimated also p roportions for the different products we took into account. Both Unilever and Nestle have 2 different market shares since we assumed that they value different products in different segments. The percentages are Unilever Economy 20% Super premium 5% Regular 15% Premium 60%The premium segment was divided in three different products with different proportions for Unilever and Nestle. Considering that we only studied one product in some segments, we considered the whole segment share for these ones and for the regular we regarded as to have other ice creams besides Calippo that we did not include (we took them into account as â€Å"others†). 3 Unilever – Premium Viennetta 17% Cornetto 43% Magnum 40% Nestle – Premium Tarte Carolina 19% Nestle 43% Extreme 38% Trough the division of the market, we were able to attribute to each product the market share inside its own company.Splitting the different segments, we multiplied the total percentage of the segment to the shar e of each product inside this segment (Appendix 5). For the growth of each product, we assumed values based on the growth of each segment (Appendix 6). Finally, to calculate the relative market shares, we had to divide Unilever’s market share for each product by Nestle’s market share for the respective competitor (Appendix 7). 4 5 Unilever Brand Portfolio: ? Cornetto – It is a premium product that is present in most of the restaurants and cafes in Portugal.Cornetto is a cash cow and yours best seller and that is why we did not consider having a big growth rate. We assumed that this ice cream is already in the desired place in the market for Unilever. Therefore the investments are not very high and it has a big return. ? Magnum – This represents the second best product of your company, also premium and with high sales. However, it is a relatively young brand, only created in 1990, that needs a higher investment than Cornetto to establish itself in the mark et.Strong investments in new products like the temptations or limited editions like 7 sins and marketing & communication plans make this brand a star. ? Viennetta – This is a premium product only sold in restaurants and supermarkets therefore its market share isn’t very big. Although the brand is old and as a take home product it is very popular, not many people buy Viennetta because the take home ice cream market is smaller and most of the purchases are impulse. According to the case study on â€Å"Global ice cream:Nestle goes on attack†, the premium segment is growing up to 3% and since this brand is known by everybody there isn’t a great need to spend many resources on it. Occasional new flavors were added, however without great success. Still, it is a cash cow and therefore a good product because of its growth rate. ? Kids – This category integrates all the children directed products of your company, such as Perna de Pau, Super Maxi, Epa and Mi ni-Milk, which are cheap products specially directed to children with high levels of milk and calcium.It belongs to the economic segment, therefore, also according to the article mentioned above, the market growth is almost static. In this segment the competition is stronger, because Nestle makes associations with known brands such as Smarties and Kit Kat, appealing to kid’s attention. The strong 6 investment that the competitors make on this category justifies why Ola is not the leader in it, making it a Dog but still having recent investments and trying to have a bigger market share. Calippo – This product represents the water-based products on your company, it is quite old and there is little differentiation between it and its competitors because there isn’t much space to evolve and innovate, therefore people won’t see significant differences between the value of each brand. There is small investment in this brand and low revenues, and since it is inte grated in the regular ice cream segment its growth is small or even static, thus making it a dog also. Ben & Jerry’s – This is your offer regarding the Super-Premium market segment, with high quality, high price ice creams with different flavors and colorful presentations. This brand is not yet very well-known and has a low market share because it targets a small market and it is yet in a phase of brand recognition. The company has to spend a lot of money in marketing campaigns to make the brand recognized by everyone and also in the research to find new flavors.According to the case study this market segment is expected to grow up to 6% and all this makes this brand a question mark or a problematic child. One problem for this brand in Portugal is that it is mainly sold in Ben and Jerry’s own stores, which are not many and being a recent brand it is difficult to make people know the locations of the stores. Brand Portfolio Recommendations: According to the BCG m atrix your brand portfolio is well balanced, due to you having products in the different quadrants and in different stages of the lifecycle.Magnum, Cornetto and Viennetta are very profitable brands that support the less profitable brands of your company. However, it is not recommended to drop the other brands because your company needs to be 7 present in every segment in order to compete. This will increase brand awareness and reach more customers. Having this in mind, instead of decreasing any brands, you should increase some and adjust others. ? In addition we believe that your company should include low fat products directed to people that want to enjoy ice cream but don’t want the downsides of it.By providing these low caloric and low fat products your company will be covering an important segment that are the women, that according to the Key Note (page 53) are greater ice cream consumers than man, with increasingly focus on image not only in terms of self esteem but also on professional and personal related matters. Ben & Jerry’s should create a new range of products with some versions of their best sellers in a low caloric way trying to maintain their original flavor. The other brands should adopt the same strategy and create at least one product with less calories. You should increase Ben & Jerry’s market share and brand recognition to transform this problematic child in a star product. An idea can be to create a version of their ice cream for impulse consuming, perhaps adopting a similar format to the magnum ice cream (ice cream on stick) and include this brand in the Ola selling points, thus reaching more consumers. ? Your companies’ Kids segment is not very well positioned and it is not the market leader. To change this situation it would be a good idea to arrange partnerships with other companies, such as confectionery brands and cartoon enterprises.You could create a partnership with known confectionery brands like Kinde r because it will benefit from the other company’s brand recognition with little effort and reach this market segment with better arguments to compete with Nestle. 8 ? On the other hand the company should make a research every six month to determine which are the more popular cartoons at the moment and create a new product that offers prizes related to those cartoons. The basic product should be a high calcium ice cream that changes its packaging and prizes according to the research results.By doing this you will be captivating children’s attention that most of the time is only directed to the appearance and also their parents because you are offering an ice cream that is good for the kid’s health and growth. ? To access the Portuguese market it a good idea to create a new brand that sells ice cream with the flavors of some of the better recognized typical sweets in Portugal, such as â€Å"doce d’ovos†, â€Å"arroz doce† and â€Å"pastel de nata†. This brand would be sold as a premium product in restaurants and supermarkets. Another idea to increase your brand portfolio is to create specifically 18+ products with alcoholic beverage flavors such as vodka, whisky and baileys with special focus on a regional beverage that is Oporto wine that is typically Portuguese. This product should be premium or superpremium and it should be sold not only on the usual channels such as fancy restaurants and supermarkets but also in bars and summer discos. 9 Appendixes Appendix 1 2006 Market Value Growth Market share Source: Datamonitor Market Report 2006 2011 212,8 million 5,7% (2006-2011) 53,9% 161 million 4,3%Appendix 2 Unilever Ben and Jerry's Magnum Cornetto Viennetta Calippo Kids Outros Nestle Nestle Gelataria Nestle Extreme Tarte Carolina Pirulo Kids Outros Appendix 3 Unilever Market share Market value 0,56 Nestle 0,13 186900000 104664000 24297000 10 Appendix 4 Segments Super Premium Premium Products Ben and Jerry's Magnum Cornetto Viennetta Regular Economic Calippo Ola kids Appendix 5 Unilever Market Share Amount of Sales (â‚ ¬) 5,00% 5. 233. 200 24,00% 25. 119. 360 25,80% 27. 003. 312 10,20% 10. 675. 728 5,00% 5. 233. 200 20,00% 20. 932. 800 10,00% 10. 466. 400 100,00% 104. 664. 000Ben and Jerry's Magnum Cornetto Viennetta Calippo Kids Outros Total Nestle Market share Amount of Sales (â‚ ¬) 8,00% 1. 943. 760 23,65% 5. 746. 240,5 20,90% 5. 078. 073 10,45% 2. 539. 036,5 6,00% 1. 457. 820 23,00% 5. 588. 310 8,00% 1. 943. 760 100% 24. 297. 000 Nestle Gelataria Nestle Extreme Tarte Carolina Pirulo Kids Outros Total 11 Appendix 6 Super Premium Premium Regular Economy Market Growth 6% 3% 1,50% 1,50% Source: Datamonitor Market Report 2006 Appendix 7 Relative Market share Ben and Jerry’s Magnum Cornetto Viennetta Calippo Kids Mean 0,63 1,01 1,23 0,98 0,83 0,87 0. 93 Market Growth 5,30% 2,90% 1,67% 1,90% 0,93% 1. 63% 2. 37% 12